What is Digital Marketing? Digital marketing refers to the promotion of products or services using digital technologies, primarily on the internet. It includes a variety of tactics such as social media marketing, search engine optimization (SEO), email marketing, content marketing, and more. The goal is to reach and engage with a target audience through online […]
Conversational commerce means having real conversations on social media and messaging apps to improve customer service. Brands can get close to their customers and provide better service. Some of these conversations are initiated by shoppers & some of them are automated. Brands are seeing a lot of value in directly connecting with customers and cutting […]
E-commerce leaders, such as Amazon and Walmart, have long been using headless commerce programming. According to our research, it’s become increasingly popular and many brands are following suit. The brand wanted to improve its mobile shopping experience, by integrating its app with the increasingly digitized stores. The cloud-based infrastructure also made Nike connect its customer […]
Why it matters: E-commerce adoption is increasing as a direct result of the pandemic and is even continuing to grow. The situation’s not ideal though. Customers are now spending more time in person. However, there’s still enough competition for their attention with the presence of smartphones, social media, and the internet. The average consumer uses […]
What they say!!!!!, “Its time consuming and tedious” “OMG its frustrating sometimes” “Its passive and it doesn’t help the sales” “Its for the Top Management ” “CRM is a SILO ” Yes, you are right. Salespeople hate CRM. Generally, anything that is really systematized is constraining. CRM, for better and for worse, imposes a systematic […]